Julie’s Biscuit Launches New Range of Dessert Inspired Biscuits – “Charm”


Julie’s Biscuit Launches New Product Line “Charm”

Julie’s Biscuit, a well-known brand in Malaysia synonymous with quality and great-tasting biscuits, has launched a new product line called “Charm”. The hi-tea launch event took place on March 3, 2023, from 2:30 pm to 5:00 pm at APW Bangsar and was attended by media partners, influencers and retailers as well as honorable guests, including Deputy Chief Executive Officer of MATRADE, Encik Abu Bakar Yusof.

The hi-tea launch event boasts a beautifully decorated ambiance with an array of stunning flowers.

The event was graced by the presence of Tzy Horng Sai, the Director of Julie’s Manufacturing, who delivered a speech to inaugurate the launch. The Director of Julie’s Biscuit Marketing, Martin Ang, also took the stage to share his enthusiasm for the new product, which took years of development, and even took a personal touch to entertain the attendees with a beautiful poem.

The Charm product line features two types of biscuits, the Double Chocolate Sandwich and Tiramisu, both of which were available for tasting during the event. Each biscuit is made of high-quality ingredients that guarantee a rich and indulgent taste of dark chocolate or a sophisticated and unique flavour of Tiramisu. During the launch event, the attendees were treated to premium tea from TWG, and attendees of the launch event had the opportunity to taste the Charm biscuits and were also given the chance to personalize their own candle, adding a touch of creativity to the event.

Directors Tzy Horng Sai (left) and Martin Ang (middle) of Julie’s Biscuit Manufacturing and Marketing, respectively, deep in discussion.

The Charm biscuits offer a distinct taste that strikes a pleasant balance without being overly sweet. The Double Chocolate Sandwich boasts a true dark chocolate flavour, while the Tiramisu biscuit features a subtle sweetness and creamy taste. Both biscuits are perfectly textured – neither too hard nor too crispy – which complements the scrumptious cream filling sandwiched between them. These delectable flavour profiles are bound to become a favourite among Malaysians.

The Charm product line features two types of biscuits, the Double Chocolate Sandwich and Tiramisu.

With this new product line, Julie’s Biscuit continues to uphold its reputation for producing high-quality and delicious biscuits that are a favourite among Malaysians. The company has a long-standing reputation for using only the finest ingredients, ensuring that every bite is a delightful experience. The packaging contains two biscuits, making it an ideal snack for in-between meals or as a post-meal dessert. With less than 100kcal per serving, the biscuits are a suitable snack for those who are watching their diet.

Julie’s Biscuit has been a trusted brand in Malaysia for many years, and the launch of the Charm product line is another testament to the company’s commitment to excellence. The event was a great success, and attendees had a wonderful time trying out the new biscuits and personalizing their candles.

The Charm biscuits are sure to become a household favourite in no time, and we can’t wait to see what other delicious surprises Julie’s Biscuit has in store for us in the future.

The Charm Biscuits Launching Event was a resounding success, captivating attendees with its charming atmosphere and delightful biscuits.

Those looking to try these biscuits can purchase them online via the official Julie’s Shopee and Lazada flagship store or at your nearest convenience store or grocery mart that stocks Julie’s range of biscuits.

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