KUALA LUMPUR, 23 APRIL 2025 — Malaysia’s commitment to transforming its healthcare system takes centre stage this week as SEACare 2025, the SEA Healthcare and Pharma Show, opens its doors at Malaysia International Trade and Exhibition Centre (MITEC). With RM45.3 billion allocated to healthcare under Budget 2025, the nation is intensifying efforts to enhance infrastructure, promote innovation, and expand equitable access—positioning SEACare as a vital platform to catalyse regional healthcare advancement.
Supported by key agencies including the Malaysia External Trade Development Corporation (MATRADE), Medical Device Authority (MDA), and SIRIM Berhad, the exhibition also brings back its successful International Sourcing Programme (INSP) and Hosted Buyers Program, connecting Malaysian businesses with international procurement networks.
Officiated by YB Datuk Seri Dr. Haji Dzulkefly Ahmad, Minister of Health Malaysia, SEACare 2025 brings together 130 exhibiting brands across 250 booths from 13 countries and markets, spanning medtech, biopharma, digital health, and more. Held under the theme “Strategic Partnerships in Healthcare Innovation: Fostering Collaboration for Digital Transformation,” this year’s show underscores the value of cross-sector alliances and public-private cooperation.
As we embrace digital transformation and move toward universal healthcare access, SEACare 2025 plays a critical role in accelerating cross-border collaboration, advancing public-private partnerships. Through shared knowledge and collective action, we can strengthen ASEAN’s healthcare resilience and improve lives. – YB Datuk Seri Dr. Haji Dzulkefly Ahmad, Minister of Health Malaysia
Healthcare in Southeast Asia is evolving through technology and real-world solutions. SEACare 2025 creates opportunities for medical breakthroughs, policy alignment, and strategic partnerships. We are proud to establish a platform that is both commercially impactful and socially driven. – Richard Teo, Executive Chairman, Qube Integrated Malaysia Sdn Bhd
Spotlight on Knowledge Exchange and Innovation
This year, SEACare 2025 launches the inaugural SEA Healthcare and Pharma Conference 2025, co-organised by National Cancer Society Malaysia (NCSM) and 5 Pillars Venture, and endorsed by the Malaysian Medical Association (MMA) and Malaysian Pharmacists Society (MPS). Attendees can earn up to 20 CPD points, with sessions led by regional and global thought leaders, including:
- Dr Terence Tan, Healthcare/Life Sciences Lead, Venture Capital and Startups, Asia Pacific and Japan of Amazon Web Services
- Dr Izzuna Mudla Mohamed Ghazali, Deputy Director of the Medical Development Division, Ministry of Health Malaysia & Head of MaHTAS
- Dr. Jomo Kwame Sundaram, Senior Research Adviser at Khazanah Research Institute
- Dr Yap Wei Aun, Chief Executive Officer of the Health Transformation Office, Ministry of Health Malaysia
- Seth Finegan, Director of Informed Solutions, UK
- Jonathan Teoh, Founder and CEO of KALSIS
- Dr Venkat Panneer, Senior Consultant Surgical Oncologist, Robotic and Breast Surgeon of Apollo Hospitals
- Dr Vinod Seetharaman, Director, Life Sciences & Healthcare of Deloitte Consulting
- Dr Mazin Gadir, Director of Alvarez & Marsal Healthcare and Life Sciences, Dubai
- Dr Azrin Zubir, Chief Executive Officer of MHNexus Sdn Bhd
Industry Spotlight: Addressing Malaysia’s Key Healthcare Challenges
Besides the conference, SEACare 2025 showcased a dedicated three-day Industry Spotlight series led by local agencies and partners, including the National Pharmaceutical Regulatory Agency (NPRA), SIRIM Berhad, Amazon Web Services, CapBay, Neudebri Surgical Tools, and WeAssist. These industry-led sessions explored regulatory pathways, pharmaceutical safety, manpower and staffing, as well as the evolving role of health technology assessment in Malaysia’s healthcare landscape.
Strengthening Cross-Sector Alliances
The opening ceremony also introduced the Zafar VC Fund, launched by 5 Pillars Venture Capital with Founder Institute, to support healthtech startups through the Medexel Accelerator Program. Selected startups will receive up to USD $250,000, curated mentorship, and a growth curriculum developed by Frost & Sullivan.
The opening ceremony also witnessed the signing of Memorandums of Understanding (MoUs):
- Cancer Symposium Series 2025 between Prince Court Medical Centre, Alliance Bank and NCSM;
- An MoU between Qube and the Malaysian Dental Association (MDA) for a strategic alliance introducing a new component for SEACare 2026 by integrating MDA’s Scientific Convention and Trade Exhibition (SCATE) convention.
- Between CapBay and Farmasi Al Arif, HealthMetrics, HorecaBid, and Nephrocare to enhance digital financing access for Malaysia’s healthcare SMEs.
Image 5: (From left) Mr Edwin Lee, Head of Loans & Cards from Alliance Bank Malaysia Berhad; Yang Berbahagia Dato’ Dr Saunthari Somasundaram, President of National Cancer Society Malaysia; Yang Berhormat Datuk Seri Haji Dr. Dzulkefly bin Ahmad, Minister of Health Malaysia; Yang Berusaha Mr Richard Teo, Executive Chairman of Qube Integrated Malaysia Sdn. Bhd.; Ms Jennifer Soon, Chief Operating Officer of Prince Court Medical Centre, at the Memorandum of Understanding (MoU) exchange between Alliance Bank, Prince Court Medical Centre, and the National Cancer Society Malaysia for the upcoming Cancer Symposium Series 2025.
Image 6: (From left) Yang Berhormat Datuk Seri Haji Dr. Dzulkefly bin Ahmad, Minister of Health Malaysia; Associate Prof Dr Mas Suryalis Ahmad, President of Malaysian Dental Association; Yang Berusaha Mr Richard Teo, Executive Chairman of Qube Integrated Malaysia Sdn. Bhd.; and Yang Berbahagia Dato’ Dr Saunthari Somasundaram, President of National Cancer Society Malaysia, at the exchange of a Memorandum of Understanding (MoU) between Qube and the Malaysian Dental Association (MDA). The MoU marks a strategic alliance to introduce a new component at SEACare 2026 through the integration of MDA’s Scientific Convention and Trade Exhibition (SCATE) convention.
This partnership sets the stage for an exciting new component at SEACare 2026. Together with MDA, we are building a diverse, multi-disciplinary platform that will elevate knowledge exchange, foster innovation, and bring together the healthcare community across various specialties. Qube remains committed to raising the bar and reinforcing Malaysia’s leadership in the regional healthcare and pharmaceutical trade landscape. – Richard Teo, Executive Chairman, Qube Integrated Malaysia Sdn Bhd said
SEACare 2025 is also supported by industry partners committed to advancing the healthcare and wellness sector. Strategic Partners include Malaysian Pharmacists Society (MPS), International Wellness Expo (IWE), and the Taiwan External Trade Development Council (TAITRA). Supporting Sponsors are Affin Bank and Hubei Qianjiang Kingphar Medical Material Co., LTD. Corporate Sponsors are Berjaya Food Berhad and CoffeeBot. Supporting Partners are the Department of International Trade Promotion (Thailand), German Health Alliance, IMU University, the Japan External Trade Organisation (JETRO), the Malaysian Convention and Exhibition Bureau, and the Malaysia Medical Device Manufacturers Association (PERANTIM). The Official Airline Partner is Malaysia Airlines.
Exhibitor Highlights: Innovation on the Show Floor
Among the many exhibitors at SEACare 2025 were notable names including WeAssist Sdn Bhd, MATRADE, SIRIM Berhad, Hubei Qianjiang Kingphar Medical Material Co., Ltd, and the Medical Device Authority (MDA), each bringing something unique to the exhibition floor.
WeAssist Sdn Bhd showcased three of its key platforms which is Locum Apps, a solution for matching healthcare professionals with job opportunities; Health Expert, a lifestyle and medical publication; and WeAssistJobs, a job portal tailored for the healthcare industry. Their booth attracted attendees eager to explore tech-enabled solutions for staffing, branding, and media outreach in healthcare.
MATRADE, Malaysia’s national trade promotion agency, conducted on ground demonstrations to highlight export ready Malaysian healthcare products and facilitated business matching sessions between local companies and international buyers. SIRIM Berhad also offered insights into quality assurance, product testing, and certification services, especially vital for startups and SMEs aiming to scale into regulated markets.
The exhibition offers visitors the chance to explore cutting edge innovations, network with industry leaders, and gain insights into the latest healthcare trends and regulatory frameworks. For exhibitors, SEACare 2025 serves as a valuable platform to showcase their solutions, engage with potential buyers, form cross-border partnerships, and strengthen their brand visibility across the Southeast Asian healthcare landscape.
For more information, visit SEACare’s official website. Catch up on the pre-event highlights and key insights shared ahead of SEACare 2025 in this exclusive feature by Health Expert: https://www.healthexpert.my/2025/04/10/seacare-2025/.
About SEACare
SEACare, the annual Southeast Asia Healthcare & Pharma Show, is the region’s premier business matching platform connecting healthcare professionals and the pharmaceutical industry. The event fosters strategic partnerships, showcases cutting-edge innovations, and facilitates industry-shaping discussions. With a comprehensive lineup of exhibitions, knowledge-sharing sessions, business matching, and trade talks, SEACare offers unparalleled networking opportunities between local and international manufacturers, distributors, and key decision-makers.
About Qube Integrated Malaysia Sdn Bhd
Qube Integrated, based in Kuala Lumpur since 2003, excels as a B2B and B2C exhibition and event organiser with a global presence. Known for its venue management, World Expo pavilion creation, and comprehensive event services, Qube leverages its extensive experience to provide end-to-end solutions. Operating across Malaysia, Indonesia, and Singapore, its team specialises in creating impactful event experiences, excelling in design, planning, and management for various events. Qube’s award-winning services extend to exhibition management, interior design, and venue management, making it a leader in the events sector.
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