As Southeast Asia undergoes transformation in its healthcare systems, Malaysia is stepping forward as a key regional hub for innovation, strategic partnerships, and investment. At the heart of this momentum is SEACare 2025, the Southeast Asia Healthcare & Pharma Show — returning for its 25th milestone edition from 23 to 25 April 2025 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.
Organised by Qube Integrated Malaysia Sdn. Bhd. (Qube), a leader in event management with over two decades of experience, SEACare 2025 is recognised as Southeast Asia’s most influential business-to-business healthcare trade platform. It offers direct access to Malaysian and international healthcare and pharmaceutical brands, manufacturers, service providers, investors, regulators, and key decision-makers from both public and private sectors.
More than just an exhibition, SEACare 2025 is shaping up to be a defining moment for healthcare in the region. This year’s edition introduces the inaugural SEA Healthcare and Pharma Conference 2025, an exclusive platform that drives thought leadership, healthcare policy evolution, and sustainable business growth. SEACare delivers a comprehensive ecosystem for health industry transformation by combining high-impact exhibition opportunities with a forward-thinking conference.
A Thriving Marketplace for Regional and Global Healthcare Players
Following the success of SEACare 2024, which saw over 8,000 visitors from 61 countries and generated more than RM685.3 million in potential sales, the 2025 edition is poised to be even more impactful. With expectations to showcase over 250 booths, SEACare 2025 is positioned as the region’s foremost gateway for growth in the healthcare and pharmaceutical industries.
Endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by Malaysia’s Medical Device Authority (MDA) and SIRIM Berhad, SEACare continues to be a strategic launchpad for healthcare businesses aiming to expand into the Southeast Asian market. The region’s growing population, rising middle class, and increased focus on healthcare reform make Southeast Asia an attractive destination for investors, suppliers, and innovators.
“Malaysia’s healthcare and medical devices sectors are thriving, with medical device exports reaching an impressive RM28.1 billion in 2023. SEACare 2025 is perfectly positioned to harness this momentum, providing an essential platform to tap into Southeast Asia’s blooming healthcare market, drive innovation and collaboration across the region.” -Richard Teo, Executive Chairman of Qube
Diverse Sectors Under One Roof
From medical devices and pharmaceuticals to wellness tech, digital healthcare platforms, and regulatory compliance services, SEACare brings together a dynamic mix of exhibitors from across the healthcare spectrum. Participating countries include Malaysia, China, Denmark, India, Japan, South Korea, and the Taiwan region, reflecting the event’s truly international scope.
SEACare 2025’s exhibitor portfolio spans the following key sectors:
- Medical Products and Equipment: Diagnostic, surgical, and monitoring tools; imaging machines; rehabilitation gear; traditional or alternative medicine supplies; dental equipment and supplies.
- Healthcare Operations and Management: Facility services, equipment maintenance, and waste management; financial services; risk management and compliance.
- Healthcare Technology and Services: Electronic health records and telemedicine; practice management and billing software; home healthcare and emergency services; medical tourism coordination; language and cultural assistance.
- Health and Wellness Products: Nutritional supplements, fitness equipment, and personal care items; health monitoring devices; wellness programs and coaching services.
- Regulatory and Compliance Services: Licensing, accreditation, legal and privacy compliance; quality assurance and government regulations.
- Medical Tourism: Coordination of international patients, travel arrangements, and post-treatment care; access to destination healthcare facilities.
- Pharmaceuticals and Biotechnology: Prescription and over-the-counter drugs; vaccines; biopharmaceuticals and biosimilars.
- Geriatric Services: Products and aids for elderly care, including mobility aids and medication tools.
This year’s event will also feature several national and government-led pavilions that showcase cross-border expertise and innovation. Visitors can look forward to engaging with companies and organisations under the Ministry of Agriculture and Food Security Pavilion, along with the China Pavilion, Japan Pavilion, Thailand Pavilion, and Taiwan Pavilion. These curated areas will highlight each country’s contributions to healthcare innovation and global trade partnerships.
Buyers and visitors will also benefit from direct engagement with key government agencies such as the Medical Device Authority (MDA), National Pharmaceutical Regulatory Agency (NPRA), MATRADE, and SIRIM Berhad, all of which will be exhibiting at SEACare 2025.
SEA Healthcare and Pharma Conference 2025: From Policy to Practice
Running concurrently with SEACare 2025 is the SEA Healthcare and Pharma Conference 2025, a professional summit focused on the future of healthcare in Southeast Asia. Co-organised by the National Cancer Society Malaysia (NCSM) and Five Pillars Venture Capital Sdn. Bhd., the conference marks a major leap forward for the SEACare brand, evolving it into a platform that offers deep, strategic insights alongside trade opportunities.
The conference is endorsed by the Malaysian Medical Association (MMA) and the Malaysian Pharmacists Society (MPS). Attendees who participate in all three days will earn 20 Continuing Professional Development (CPD) points, along with a certificate of attendance — offering tangible value to healthcare professionals seeking accreditation.
The SEA Healthcare and Pharma Conference 2025 is guided by a distinguished Steering Committee composed of some of the most prominent figures in the healthcare sector. Among them are Dato’ Dr. Saunthari Somasundaram, President of NCSM and Co-chairperson of Non-Communicable Diseases (NCD) Malaysia; Dr. Muralitharan Paramasua, the Chief Executive of Medical Device Authority (MDA) under the Ministry of Health Malaysia; Dr. Noraryana Binti Hassan, the Deputy Director (NCD) at the Disease Control Division of the Ministry of Health Malaysia; Professor Eli Renganathan, Professor of Public Health and Policy; Jeffrey Cheah School of Medicine and Health Sciences, Monash University Malaysia; and Zainul Alam Abdul Kadir, Business Development Director at Frost & Sullivan Malaysia. Their collective expertise spans medical research, clinical practice, public health policy, and industry leadership, ensuring the conference agenda remains insightful, relevant, and forward-thinking.
The conference will feature a comprehensive programme covering key topics such as:
- Healthcare Transformation: Exploring innovative healthcare delivery models, policy shifts, and strategies to strengthen health systems.
- Healthcare Financing and Policy: Examining sustainable financing strategies, universal healthcare coverage, public-private partnerships, and value-based care delivery.
- Digital Health and AI Integration: Highlighting advancements in AI, digital health solutions, cloud computing, and their impact on patient care and healthcare accessibility.
Renowned speakers include Hoo Ling Lee, Regional CEO of KPJ Healthcare Bhd; Dr. Yap Wei Aun, CEO of the Health Transformation Office (HTO), Ministry of Health Malaysia; and Dr. Mahesh Appannan, Director of Digital Health, Ministry of Health Malaysia, will share their insights on these pressing topics.
With attendees expected from across ASEAN and beyond, including healthcare leaders, government officials, technology innovators, policy analysts, and investors, the conference will serve as a catalyst for cross-border knowledge exchange and collaboration.
Registration Fee:
- HRD Claimable & Local / Self-Paid Delegate Pass (3 days): RM 3,900
- International Delegate Pass (3 days): USD 1,000 (≈ RM 4,500)
- Single-Day Pass: RM 1,300 per day
Going Beyond Business: SEACare’s Social Impact Commitment
SEACare 2025 goes beyond business with a groundbreaking Corporate Sustainability Partnership with NCSM. As Malaysia’s first healthcare trade event to integrate philanthropy into its core, part of the event’s proceeds will directly support cancer care, screenings, and awareness campaigns run by NCSM.
In line with growing expectations around ESG (Environmental, Social, and Governance) performance, the initiative enables brands to align their participation with sustainability goals, benefit from tax exemptions, and access additional perks including the Hosted Buyers Program, online business matching, and enhanced visibility across SEACare’s media channels.
Exclusive Benefits for Exhibitors and Visitors
SEACare 2025 offers exhibitors an exceptional experience, combining opportunities for high-level networking with actionable insights. Exhibitors will have exclusive access to the Exhibitor Networking Night on Day 1 of the event and online B2B networking and business matching sessions. Each exhibiting company also receives one complimentary conference registration, granting access to expert-led discussions at the concurrent conference.
SEACare exhibitors and trade visitors can also benefit from exclusive travel discounts through Malaysia Airlines and premium accommodation rates at hotels such as EQ Kuala Lumpur and Hyatt House.
With Southeast Asia’s healthcare industry projected to grow rapidly in the coming decade, SEACare 2025 offers a front-row seat to emerging opportunities and breakthrough collaborations. Whether you’re a hospital administrator, pharma investor, digital health innovator, or policy stakeholder — this is the event to attend.
Claim your free visitor pass today at www.sea-healthcare.com.
SEACare 2025 Details
Date: 23 – 25 April 2025 (Wednesday to Friday)
Venue: Hall 2 & 3, Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur
Website: https://sea-healthcare.com/
About SEACare
SEACare, the annual Southeast Asia Healthcare & Pharma Show, is the region’s premier business matching platform connecting healthcare professionals and the pharmaceutical industry. The event fosters strategic partnerships, showcases cutting-edge innovations, and facilitates industry-shaping discussions. SEACare offers unparalleled networking opportunities between local and international manufacturers, distributors, and key decision-makers with a comprehensive lineup of exhibitions, knowledge-sharing sessions, business matching, and trade talks.
About Qube Integrated Malaysia Sdn. Bhd.
Qube Integrated Malaysia, based in Kuala Lumpur since 2005, excels as a B2B and B2C exhibition and event organiser with a global presence. Known for its venue management, World Expo pavilion creation, and comprehensive event services, Qube leverages its extensive experience to provide end-to-end solutions. Operating across Malaysia, Indonesia, and Singapore, its team specialises in creating impactful event experiences, excelling in design, planning, and management for various events. Qube‘s award-winning services extend to exhibition management, interior design, and venue management, making it a leader in the events sector.
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